Typography is important is having an interesting web page. Typography will help the reader to be interested in reading your page and find it easy rather than a chore to read. This helps to suck a person in and keeps their attention on the given topic.
As someone who reads myself I understand this concept very easily. If I come across a website or blog where the font is either small or in a font which uses alot of squigly lines and embellishments with their letters it tends to hurt my eyes and I dont want to read it. Reading should be not a struggle but something that is easy and flows without giving the reader a headache.
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